AT&T Mobility CEO Does Not Forsee Mass Defection to Verizon & I, Gasp, Agree

AT&T’s Ralph de la Vega is definitely a man who sees a glass as half-full:

AT&T exec doesn’t see mass exodus to Verizon iPhone

But, truth be told, I agree with his assessment. He points out two major factors that will deter defecting from AT&T to Verizon.

1. 70% of AT&T customers are on family plans which are relatively difficult to migrate from a family logistical point of view
2. 40% of subscribers have a corporate plan that may also be difficult to change

I’ll add a third reason:

3. While many gadget fans (including me) have voice their displeasure with AT&T voice and data networks, the vast majority of customers simply don’t care. And, yes, I am aware that there is a built-in churn factor of people who switch. But, let’s assume AT&T has already factored seasonal churn in.

And, let’s throw in a possible fourth reason:

4. AT&T might do something clever like provide a free or very inexpensive add-on services like tethering or text messaging to entice customers to stay.



Publish date: May 20, 2010 https://dev.adweek.com/digital/att-mobility-ceo-does-not-forsee-mass-defection-to-verizon-i-gasp-agree/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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