Aussie PR Campaign #YourTaxis Gets Curbed After One Week

Ironic? A taxi cab company throwing a PR agency under a bus?!

DATELINE: Victoria, Australia

Uber is causing issues worldwide for taxis. What used to be a guaranteed money-making day for taxi drivers has turning into drivers stalking people at airports to stop some hipster in a Nissan Sentra from stealing their fare.

It’s even like this in the land down under. So much so, that the Victoria Taxi Association (VTA) hired a PR firm last week to do something about it. This cagey agency, reportedly Melbourne-based “PR social media agency” Ellis Jones, came up with an ingenious approach to create instant news — use Twitter.

Welp, they created news all right with the ham-handed #YourTaxis campaign established to help people have a common place to talk about their experiences in taxis. And for taking part in the festivities, you could win a year of free cab fare.

What could be better? Possibly not using Twitter and knowing your audience. For example, this:

yourtaxis

Yeah, and that is from the PR agency. Good on ya’, mates. That just opened the door for what any social media intern could have told you was going to happen:

bus2

amy

elderly-pr

sydney

uber3



{"taxonomy":"","sortby":"","label":"","shouldShow":""}