Facebook to Media: Don’t Forget Author Tags

Facebook introduced its author tag feature for members of the media in June 2013, and product manager Vadim Lavrusik stressed that it is still a useful tool.

Facebook introduced its author tag feature for members of the media in June 2013, and product manager Vadim Lavrusik stressed that it is still a useful tool.

Lavrusik wrote in a Facebook Media blog post that author tag makes it easier for journalists and other members of the media to enable Facebook users who enjoy their posts to like their pages or follow them.

He wrote:

The connection between byline and page or profile is created after a person clicks through a Web article posted to Facebook. When the reader returns to News Feed after reading the article, the story preview will display a Follow button at the bottom of the News Feed unit for journalists with Facebook profiles and a like button for journalists with Facebook pages. A text link to the author’s profile or page is displayed, as well. People who click on the follow or like button will start receiving updates from the author’s profile or page.

In addition to making it easier for people to follow the author of an article, author tags help journalists connect immediately with the readers who are most engaged and interested in their work and grow their following on Facebook. Journalists can then build deeper relationships with their Facebook followers by engaging directly in conversations, holding Q&As and sharing behind-the-scenes content.

AuthorTagFollow AuthorTagLike

Lavrusik also provided instructions for developers or journalists looking to implement author tags:

The author tag is an easy lift for news organizations that have yet to adopt it; only one additional line of code in the header tag of the page is needed to implement the tag site-wide. Developers can find documentation on the article:author metatag here. Journalists who manage a Facebook profile will need to ensure that “follow” is turned on on their profile. Journalists who manage a Facebook page do not need to take any additional action steps. The author tags are opt-in, and the follow and like buttons will currently display in the desktop version of Facebook.

Readers: Have you ever taken advantage of author tags to like or follow a journalist or media organization?

Author image courtesy of Shutterstock.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.