Autism Speaks Sets everybodyWINS Online-Video Contest

Autism Speaks teamed up with ShareTheMic and H2H Media on everybodyWINS, an online-video battle of the bands, with the winning artist representing Autism Speaks in future campaigns and live events.

Fans vote on the head-to-head, single-elimination match-ups, with each pairing lasting two days, and the winners advance to the next round in a bracketed tournament.

Autism Speaks chief community officer Marc Sirkin said:

This is a chance for us to reach new and different audiences who may be interested in our cause, even if they weren’t necessarily searching for information about autism. We are constantly searching for innovative ways to engage people in conversations about autism. Music is a great way to get them involved. David Cohen is editor of Adweek's Social Pro Daily.