The Bamboozle 2011 Festival used a social media program to generate record ticket sales from both U.S. and international fans. The program is called Boozletwist delivering more than 14 million social impressions on Facebook.
John D’Esposito, Live Nation’s Vice President of Talent and founder of The Bamboozle says, “We attribute the tremendous groundswell of fan endorsements to the power of social media and the success of BoozleTwist in creating excitement virally. In fact, we’ve doubled ticket sales with viral marketing and credit 75 percent of that to our online fans’ activities.”
The BoozleTwist program, created in partnership with CrowdTwist, a social loyalty and rewards platform, has already attracted more than 12,000 members, generated more than 10,000 “Likes” on Bamboozle’s Facebook page and accrued more than 4,500 Twitter followers, in addition to Bamboozle’s existing Facebook and Twitter fan base.
The social media program allows fans to interact and earn points for promotional activities through Facebook, Twitter, Foursquare and on Bamboozle’s web site. In turn, they’ll receive rewards and unforgettable artist experiences including artist meet-and-greets.
Performers for The Bamboozle 2011 Festival include Lil Wayne, Motley Crue, Bruno Mars, 30 Seconds to Mars, Plain White T’s, Travie McCoy, Chiddy Bang, Taking Back Sunday, The Gaslight Anthem, Wiz Khalifa, and many more.
The Bamboozle Festival kicks off on April 29 to May 1, 2011 at East Rutherford’s New Meadowlands Stadium in New Jersey. The festival has previously featured up-and-coming acts who have gone on to become break out artists in their own right including Fall Out Boy, Paramore, My Chemical Romance and Jonas Brothers.