BarkBox Wants to Know Where All the Dogs Are in Super Bowl Ads

The monthly subscription service is standing up for its furry friends on Twitter and Instagram

Everything is better with dogs - Credit by BarkBox
Headshot of David Cohen

Dogs are growling about their lack of representation in Super Bowl ads, and BarkBox has their back.

The monthly subscription service that delivers treats and toys for dogs is going after Big Game advertisers who did not include furry friends in their spots.

BarkBox said it will “awkwardly photoshop” dogs into Super Bowl ads and post the images on its Twitter account.

On Instagram, the company will “post savage comments” on advertisers’ posts with the hashtag #YouForgotTheDog.


BarkBox

BarkBox

UPDATED: BarkBox said the campaign tallied 1.07 million impressions on Facebook, 506,700 on Instagram and 323,000 on Twitter.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.