When is the Best Time to Tweet?

Twitter users who primarily use a mobile device are 181% more likely to be on Twitter during their commute.

The folks over at Buffer collected Twitter research and stats to help you find the best time to tweet. Twitter engagement for brands is 17% higher on weekends:

On the other hand, an Argyle Social study showed that weekdays provide 14% more engagement than weekends, so this is definitely one you’ll want to test on your audience:

According to Buffer’s research, retweets are highest at around 5 p.m.:

Finally, Buffer recommends tweeting in the afternoon:

There are a lot of Twitter users who primarily use a mobile device, rarely loading up Twitter on their desktops. Have you found that certain times work better for your tweets? If so, please let us know in the comments.


*photo credit: Steve Garfield


Publish date: December 19, 2013 https://dev.adweek.com/digital/best-time-tweet/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT