A Major Change of Editorial Scenery at Better Homes and Gardens

EIC Gayle Butler is retiring at the end of June.

These kinds of continuous career trajectories with a magazine publisher are getting fewer and farther between.

At the end of this month, after 30 years of service with Meredith Corp., Gayle Butler will retire. She has been the editor in chief of Better Homes and Gardens since 2006. From today’s announcement:

“Gayle has done an outstanding job ensuring that the brand is contemporary, modern and relevant to American women from Baby Boomers to Millennials,” notes Meredith National Media Group president Tom Harty.

Taking over her spot, starting July 6, will be Stephen Orr. He is moving over from Condé Nast Traveler and will bring to the position more than 25 years of editorial experience. Prior to Condé Nast Traveler, Orr was VP/editorial director for Martha Stewart Living. Orr will be relocating with his family from New York to Des Moines, Iowa.

Butler’s legacy includes a line of 3,000 licensed products sold at Walmart and the broadening of coverage to less obvious verticals such as home technology, fashion and beauty. Orr will report to Meredith National Media Group executive vice president Jon Werther, who also oversees the aforementioned Martha Stewart Living:

“Better Homes and Gardens is one the world’s most dynamic brands and I couldn’t be more honored to work with the executive team at Meredith to move its message of inspiration and creativity continually forward, just as Gayle has done so beautifully for almost a decade,” says Orr.

[Photos courtesy: Meredith]

@hollywoodspin rhorgan@gmail.com Richard Horgan is co-editor of Fishbowl.
Publish date: June 3, 2015 https://dev.adweek.com/digital/better-homes-gardens-gayle-butler-stephen-orr/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT