Big Brands React to Luis Suarez’s World Cup Biting Incident

Bud Light, Listerine, Snickers sink their teeth into social buzz

Headshot of Lauren Johnson

In the moments after Uruguay soccer player Luis Suarez apparently bit Italia's Giorgio Chiellini at the end of an exciting World Cup game today, Twitter exploded with often comedic buzz—and the funniest consumer brands won the moment with real-time tweets.

Here is the context: Seconds before Uruguay scored the only goal of the game, Suarez—who has a history of pulling such Hannibal Lecter-like moves—seemingly chomped into Chiellini’s shoulder. This is the third time the player’s been punished for biting opponents, reports CBSNews.

Bud Light and Listerine quickly bought Promoted Tweets around the #Suarez hashtag, with the beer brand playfully utilizing a picture of a bitten-into bottle. Listerine set-up a social newsroom before the Cup began for these types of marketing opportunities.

Other brands cleverly tweeting thanks to Suarez's actions include Trident, Cinnamon Toast Crunch, Snickers, McDonald's, Whataburger and Major League Baseball.

Check out how these brands reacted below.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.