Big Names Star In Videos Recognizing Immigrant Heritage Month

The hashtag for the month is #IHM2015

It seems like every day is National [Fill In the Blank] Day and every month commemorates something we weren’t aware of. But here’s something worth noting: it’s Immigrant Heritage Month. And there are some notable names coming out to recognize the event.

The White House has participated with this story from Shaun Donovan, the director of the Office of Management and Budget, tracing his dad’s journey to the U.S. from Peru.

“While 13 percent of the overall population is foreign-born, immigrants start 28 percent of our new businesses. Over the next 20 years, immigrants and their children will account for 85 percent of the net growth in our workforce,” he writes.

Of course the President got in on the conversation, using the month as an opportunity to talk up The New Americans Project, a task force focused on the topic of immigration. And there’s the video below, the President’s weekly address, that reiterates his commitment to immigration policy reform.



On a more pop culture note, Zendaya Coleman, known in certain circles as a Disney celeb, in others as the woman who brought down the E! show Fashion Police, created a PSA for an Immigrant Heritage Month website.

And you can click here to watch actress Dania Ramirez (star of the Lifetime show Devious Maids) talk about a video she made about her family’s experience coming to America from the Dominican Republic.

It’s a topic that has sparked tons of heated conversation, but immigrants are part of the fabric of this country. Acknowledging and meeting their needs will be part of our business and our politics going forward.

Publish date: June 9, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT