Goes Hollywood In Attempt To Engage Creators

In an attempt to engage viewers and crush competition, is heading to Los Angeles. The online video platform, which hosts primarily web shows, video bloggers, and other quality original content, as opposed to YouTube-style viral and home video content, is hoping the move will increase their influence and success in the web video industry.

Los Angeles has become a hub for web series, with many top production firms based throughout the city. is hoping to engage web video creators in the LA area through workshops, events and networking in order to become more influential in the industry. With the recent growth of video content sites like Hulu, it has never been more important for web video platforms to put down serious roots and prove their own longevity within the industry. is taking on Epic Fu co-creator Steve Woolf as their West Coast Director of Content Development. Woolf has the experience of running a successful web video series and will take on the role of working directly with creators who want to use as a distribution platform.

According to NewTeeVee, Woolf took the job because he is interested in changing the community. He says, “I’m worried about [the platform’s] sustainability, because the deals being made around scripted content right now are not the healthiest for the industry as a whole. So we want to be for web series creators what Sundance and IFC were for filmmakers in the 80s and 90s.” He says that web video creators currently view as a great place for distributing their videos, but would look elsewhere for partnership deals. He wants to change that, and for to become the go-to platform for web video distribution.

Blip co-founder Dina Kaplan talks about content creators in terms of CEOs and web series in terms of startups. wants to help get these web shows, or “startups”, off the ground and, in turn, to take advantage of hosting their great content.

It will be interesting to see how grows as a platform once they open their offices in LA. Do you think Blip will increase their influence in the web video industry with their move?

Publish date: May 11, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT