Bloody Twitter in 140 Characters or Less

How many Twitter messages have you received in the past few weeks, inviting you to play one of those mafia games? You may be getting more messages from friends inviting you to join their squad on World of Blood’s Twitter version of its existing games already available on Facebook and MySpace.

The new Twitter-based version is called 140Blood, and this particular adaptation leverages the microblogging platform to make the game social for players. Find friends, invite members to your squad, and share your adventure online via Twitter updates.

There are four story lines to choose from with 140Blood; Eleven Blood, a medieval journey through heaven and hell, Blood Lust, a Gothic fantasy hunt for vampires and werewolves, Skies of Blood, featuring a post-apocalyptic world of high-tech weaponry and City of Blood, a fast-paced action game that tests your tactical skills.

140Blood is the latest in a growing linen of Twitter-based game formats. Not surprisingly, many of the games we’ve seen on Twitter have been established games already found on Facebook, MySpace and the iPhone. Twitter has simply become the latest format for the casual gaming industry. Twitter is appealing not only because of its increase in popularity, but also because it spans the social networking and mobile worlds that are easily applied to casual games such as World of Blood.

Like most other games that follow a similar structure, World of Blood is able to leverage all of these social networking and mobile platforms to generate revenue. Becoming a part of the virtual goods industry, in a way, has enabled World of Blood to take part in this growing area of social gaming.

But a concern I have regarding Twitter’s use of feed networks such as Twitter for the purpose of updating game activity is that it will eventually take away from the purpose of the network itself. With more and more types of businesses finding ways to take advantage of sites like Twitter for various marketing schemes, we’re going to see an evolution in the way in which consumers utilize these sites, as well as the way in which these sites provide tiered privacy and personalized organization options for its users.

Grouping friends for gaming purposes is just one way in which Twitter could handle the growing use cases for its platform, and it may be a readily viable option given the fact that this has been a heavily requested feature from Twitter for some time.



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