Bloomberg BusinessWeek Editor: Compensating Writers Based on Pageviews Doesn’t Make Sense For Us

Josh Tyrangiel, editor of the new Bloomberg Businessweek, is eager to make a mark now that his publication is officially integrated into the Bloomberg family.

Tyrangiel was formerly managing editor at, so we asked him for his thoughts about some online publishers compensating writers based on pageviews and other social media metrics like Twitter followers.

“Just because you have a witty tweet…that’s not journalism,” he said. “I don’t want to reward people who go out of their way to make a scene…for [Gawker Media chief executive Nick] Denton and some other properties, it may make some sense, but for us it doesn’t.”

Watch the first installment of our Media Beat interview for more, including Tyrangiel’s story on how he got his first big break in the media industry, and why he thinks reports of a “culture clash” at Bloomberg Businessweek are “overstated.”

Part 2: Bloomberg Businessweek’s Tyrangiel on Business Reporting: “I’m Noticing…A Lot More Skepticism”

Part 3: Tyrangiel: ‘People Don’t Read Brands Out of Obligation Anymore’

Media Beat is’s interview series with the movers and shakers of the media world. View all past episodes at and follow Media Beat on Twitter.

Publish date: May 24, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT