Bloomberg.com head Kevin Krim spoke with Silicon Alley Insider about the site redesign, and highlights follow:
We felt it was critical to create a new platform, a new palette, a new canvas to deliver a must-use site for news throughout the day, every week. We already have a good global audience. We want to grow that.
Bloomberg.com is profitable. Adding BusinessWeek and scale makes it more profitable. Advertisers love our audience. We deliver high-quality content, we have a large audience, an influential audience.
If a user comes to our site, they know what they’re getting. There are no teasers. It’s not an unreliable experience. Anything that gets in the way isn’t worth it for the users. We are committed to the free ad-supported model. That said, we will look at certain subscriber products that are targeted in a very specific way.
It’s also supportive of a virtuous cycle to have Bloomberg.com be successful. We serve senior business executives who make market-moving news. If a senior exec relies on Bloomberg.com, and then a reporter calls, the executive will talk to the reporter, who gets news.