Bloomberg EIC Tells Staff to Tweet Accurately, Humorlessly

For many reporters, Twitter is a fun outlet for bouncing ideas around, cracking wise to other media insiders and generally blowing off a little steam while on the daily grind. Not so at Bloomberg News, where editor in chief Matt Winkler is working to corral reporters’ errant tweets.

In a memo obtained by Talking Biz News, Winkler makes it clear that color, personality and editorializing are officially barred from Bloomberg-affiliated Twitter feeds. (He left typos alone, which makes us wonder if he’s accepting of Twitter’s chief stylistic quirk.) Winkler said that offending tweets impinged on the organization’s philosophy that “three most important words are accuracy, accuracy and accuracy.” Apparently this means that there’s no room for jokes about Goldman Sachs CEO Lloyd Blankfein’s bobbly head, or the word “thumping.”

The bad tweets, and Winkler’s edits — nested in awesome ((double parentheses with “xxx” replacing xxx quotation marks xxx)), after the jump.

Twitter post by Bloomberg reporter: “Blanfkein working hard not to start the head-bobbing thing. He was so upset/vehement at the FCIC hearing he kept bobbing his head.”

Winkler comment: ((xxx working hard xxx is an assertion/opinion and therefore inaccurate as we can’t know what Blankfein is thinking. xxx upset/vehement is an assertion/opinion and xxx bobbing xxx is an opinion masquerading as observation and therefore inaccurate))

Twitter post by Bloomberg reporter: “Is Levin too cranky by half? Wonder if he’s making GS boys sympathetic characters.”

Winkler comment: ((xxx cranky by half xxx is an assertion/opinion and therefore inaccurate. xxx wonder xxx invites judgment which can’t be verified and is therefore inaccurate))

Twitter post by Bloomberg reporter: “McCain thumping on the ”you big bankers make too much money.’ Blankfein looks really uncomfortable.”

Winkler comment: ((xxx thumping xxx is an assertion that can’t be reported. Authenticity of quotation is questionable followed by assertion/opinion as there is nothing substantiating subjective xxx uncomfortable xxxx and therefore inaccurate))

Twitter post by Bloomberg reporter: “Fabulous Fab completely incomprehensible on how these transactions work. Need we say more.”

Winkler comment: ((xxx completely incomprehensible xxx is an assertion/opinion and therefore inaccurate. xxx need we say mo xxx is an assertion/opinion and therefore inaccurate))



Publish date: May 19, 2010 https://dev.adweek.com/digital/bloomberg-eic-tells-staff-to-tweet-accurately-humorlessly/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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