Publishing vet Keith Grossman has had a busy few years. Just over two years ago, the Condé Nast alum left a more than decade-long career at Wired to join Bloomberg as publisher of Bloomberg Digital and Digital Products. Last fall, he was promoted to Bloomberg Media's U.S. head of sales. And as of today, he's set to become the company's new global chief revenue officer.
Grossman joined Bloomberg in July 2014, not long after Justin Smith took over as Bloomberg Media CEO following a successful run as president of the Atlantic Media Company. Under Smith, Bloomberg expanded its editorial coverage, overhauled its website and completely reorganized its sales strategy, which entailed retraining the company's entire sales team to sell across platforms rather than focusing on specific silos like print, digital or TV.
Smith told Adweek via email that he "pursued Grossman for a decade" before finally getting him to make the move to Bloomberg. "Keith is the definition of extreme talent—brilliant, curious, creative, relentless and always on," Smith added. "I am thrilled he will take charge of our global sales and marketing efforts and look forward to a remarkable run under his leadership."
As Bloomberg's digital publisher and, since last fall, as head of U.S. sales, Grossman helped grow the company's revenue by double digits. And things are continuing to look up for 2016. According to a memo Smith sent to staffers yesterday, total year-over-year global revenue and global ad sales revenue were both up 10 percent through July, while U.S. ad sales revenue grew by 32 percent.
In his new role, Grossman will be responsible for leading the company's multiplatform sales organization globally while continuing to develop innovative revenue models and opportunities in new markets, per Bloomberg. He will report to chief operating officer Jacki Kelley.
"He is a tireless leader, full of ideas and innovation, which is what clients require most," Kelley told Adweek. "He knows how to front a sales force in order to bring the best ideas to clients across lots of different industries and at many different levels of agencies and clients … I think the most important thing moving forward will be keeping the momentum we have and to continue to bring really differentiating ideas to clients."
Grossman replaces former CRO Paul Caine, who announced his departure earlier this summer. Caine, an ex-Time Inc. executive, spent two years at Bloomberg where he helped lead the sales reorg.