Bloomberg Names Head of Digital Strategy

Kibi Anderson joins the team.

kibi anderson 320Bloomberg Media has named Kibi Anderson head of digital strategy and business development for Bloomberg Digital.

Anderson most recently served as senior manager of strategy and business operations for ABC News Digital.

“Kibi is tasked with identifying and closing new partnerships and strategic relationships that help to expand the reach and monetization of our digital products,” wrote Scott Havens, Bloomberg Media’s global head of digital, in a memo. “She will also play a critical role in assessing new business opportunities focused on improving top line performance and growing our global business working closely across all functional groups and with senior leadership.”