Bloomberg Television’s Betty Liu Keeps Twitter In the Loop

Betty Liu, host of morning business show In the Loop on Bloomberg Television, spoke with PINK about her use of Twitter. Liu told PINK:

We have joined Twitter and Facebook here at Bloomberg and it’s really catching on. I Tweet from @bettyintheloop about guests who are coming up or big issues in the market. It’s a combination of promoting the show, but also stirring up the Internet and discussing the current news. I try to keep it relevant to people who are watching the market and keeping up with regulations. A big part of the social-media stint is viewers getting a behind-the-scenes look, so I Tweet photos of us filming the show.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: April 7, 2010 https://dev.adweek.com/digital/bloomberg-televisions-betty-liu-keeps-twitter-in-the-loop/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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