Bloomberg View Continues Its Onslaught of New Hires in International Push

Bloomberg View, the financial news behemoth’s opinion site, continued its steroid-like growth on Friday with the announcement of new names on its U.S. and Asia editorial boards, new columnists and a full-time writer for its blog, The Ticker.

Current columnist Clive Crook, whose resumé includes years at the Financial Times, The Atlantic and The Economist, will join the editorial board alongside the Singapore-based Nisid Hajari, Newsweek‘s former managing and foreign editor. Matthew C. Klein, who previously wrote for The Economist, will blog for Bloomberg’s burgeoning site.

To boot, View has hired as a columnist Lanhee J. Chen, the former chief policy director of Mitt Romney’s 2012 presidential campaign. And Megan Greene, the former director of European economic research at Roubini Global Economics, will contribute columns from Europe.

“Adding talent of this caliber brings us closer to our goal of being a central hub for the highest-quality opinion and analysis on the web,” David Shipley, the site’s executive editor, said in a statement. “Our new writers deepen our editorial bench, and the strategic additions to our Editorial Board add strength in key areas: Europe, Asia, and global economics and finance.”

These just the latest marquee hires as Bloomberg beefs up its various editorial properties.

Earlier this month, View scooped up Jonathan Landman, the New York Times culture editor who took a buyout earlier this year, as its editor-at-large and expanded columnist Jeffery Goldberg’s role. And a day before that announcement, View named Tim O’Brien, the two-year executive editor of The Huffington Post, as its publisher.

While Bloomberg has established itself as a key player in journalism, the newswire has struggled to attract big-name personalities that would make it a destination news source. Its recent hires seem to buck this trend