Bloomberg’s Cover Features a Portrait Created by AI, and … It’s Something

It took over two weeks to produce

Headshot of Sara Jerde

The portrait on the new cover of Bloomberg Businessweek was created using artificial intelligence. Truly.

Robbie Barrat taught computers how to paint and has been experimenting with different types of paintings (more of which you can see on his Twitter account). The software took more than two weeks to paint the portraits, which were featured on the cover of Businessweek’s May 21 issue. The issue features several stories about AI and includes articles on AI as writers, a history of AI and driverless cars.

Bloomberg isn’t the only publication using technology to have some fun with its cover.

Editors at GQ used technology to alter the cover of its comedy issue. “Mistakes were made,” GQ editors said jokingly of the cover, which saw extra limbs that were out of order, on the floor and in awkward arrangements. It was a not-so-subtle jab at Vanity Fair, which made a couple errors editing its Hollywood cover shoot earlier this year, making it seem like Reese Witherspoon had three legs and Oprah Winfrey three hands.

“Hands down our best comedy issue ever!,” reads GQ’s cover.

Is this Bloomberg’s best issue ever? Weigh in:


@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.
Publish date: May 17, 2018 https://dev.adweek.com/digital/bloombergs-cover-features-a-portrait-created-by-ai-and-its-something/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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