Barnes & Noble wants you to buy eBooks this year, so much so that the retailer is offering a pretty sweet deal on select eBooks this weekend.
If you buy an eBook for yourself, you’ll get a free digital copy of the title to gift to your friend. The deal is in-store only.
Check it out: “Customers can purchase one qualifying NOOK Book from a list of 20 bestselling titles – ranging from The Hobbit toThe Life of Pi – and then select a title from that list to instantly gift to a recipient of their choice at no cost.” The deal is good through December 24th.
UPDATE: Barnes and Noble provided these steps for redeeming the deal:
1. From this list, choose which NOOK Book you want to purchase and which NOOK Book you want to Instant Gift. Then visit any Barnes & Noble retail store and let a cashier know.You can also print a PDF of the qualifying NOOK Books here.
2. At checkout, the cashier will ask you to provide two (2) email addresses, one for your NOOK Book and another for your gift recipient’s. The gift recipient will receive his/her email immediately, or you can request a gift receipt to give by hand at a later time.
3. The gift recipient’s email or the gift receipt will feature an access code that can be redeemed for the free book at BN.COM/redeem.
*Note: The Gift recipient will need to be able to read a NOOK Book on a NOOK device or a NOOK Reading App via iPad/iPhone, Android, or Windows 8.
If you are in the market to buy a tablet, Barnes & Noble is also offering incentives to choose the Nook HD. If you buy a Nook HD using a Mastercard in a participating Barnes & Noble, you’ll get a $20 Barnes & Noble Gift Card, while supplies last. This offer is good through December 21st.