Bob Cohn, formerly the president of The Atlantic, has been named as president/managing director for The Economist to oversee the print business, including expanding its subscription and digital offerings.
“I am thrilled to join the amazing team at The Economist, whose journalism I have long read and admired,” Cohn said in a provided statement. “At a time of convulsive social disruption and growing mistrust in media, The Economist produces reporting, analysis, and commentary that has never been more essential to understanding our complex world. I look forward to helping bring this work to a wider audience.”
The Economist claims to have a print and digital circulation of 1.6 million. According to the organization, Cohn will split his time between New York and Washington D.C. He joins The Economist after spending more than 10 years at The Atlantic as digital editor and ultimately, president.
During his time there, he was awarded Adweek’s publishing executive of the year in 2018 and credited with growing revenue by 13 percent over the previous year. Under Cohn’s leadership, he diversified the then-161-year-old media company to include events like The Atlantic Festival and hired more than 100 new staffers, many who were editorial. He also oversaw an ownership change for The Atlantic when Emerson Collective, the philanthropic arm of Laurene Powell Jobs, acquired a majority stake in the publication in 2017.
Cohn said in June that he would step down from the role beginning in September to pursue a fellowship at the Harvard Kennedy School’s Institute of Politics. The Economist Group named a new CEO in Lara Boro also in September of last year. Cohn will report directly to Boro.