‘Book As Badge’ Means More Opportunities For Ghostwriters

Everyone needs a book of their own these days to be considered a thought leader, and everybody wants to be a thought leader.

That’s where ghostwriting comes in.

PaidContent reports that the ghostwriting industry is booming. One consultant launched Gotham Ghostwriters in 2008 as a “one-stop shop for executives, consultants and others looking for a book to burnish their reputation.” Last year, the company took in $700,000 of revenue on 11 book projects and seven book proposals.

The company takes a 15% cut on each contract and helps its freelance authors navigate the business side of ghostwriting. It is currently seeking an intern.



Publish date: February 21, 2012 https://dev.adweek.com/digital/book-as-badge-means-more-opportunities-for-ghostwriters/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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