Please Don’t Use Vine: It’s Boring

When Vine was launched in January, I immediately thought it could be a new tool for reporters and wrote about it here. I didn’t have any particular good ideas, but was interested to see how people could use it.

Months later, the journalism-focused blogosphere is finally getting excited about it. But going so far as to say it’s “shaking up the news world” is a bit of a stretch.

Frankly, I’m not buying it for two major reasons:

1) The six second, GIF-like looping of video makes Vines some of the most boring video content out there. What could be done with a good photo is instead exploited and worn out with the app. In fact, “Finite Vine” would be a welcome addition.

2) Audio helps with context and Vine’s capability for voiceovers is great. But after seeing some Vines, I’m glad the default volume status is mute. It makes me want to push for other video channels, like HuffPost Live, to run the same way. I’m on a constant mission to hit the mute button on most videos on news websites before playback starts. It feels like a constant attack.

If Twitter is an incessant feed of things you’ll probably never get around to reading, or really need to know, then Vines just add to that noise. There’s a reason why traditional broadcasting organizations haven’t taken to it. You need more than six seconds and a GIF to tell a story. Even if it’s just 24 seconds more and two GIFs — anything is better than a Vine.

Let’s stop the madness.

Publish date: April 3, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT