Earlier this year, Bradley University in Peoria, Ill. added the Charley Steiner School of Sports Communication, thanks to a generous endowment from Steiner, who graduated from the school in 1971.
Since 2005, Steiner has been doing play-by-play on TV and radio for the Los Angeles Dodgers. Before that, he worked at ESPN and in the Yankees booth. This week, his school is hosting its first annual sports communication symposium, with Steiner front and center. From an interview with the Peoria Journal Star:
“I’ve always been enamored with storytelling, and we just don’t see enough of that these days,” Steiner said…
“I have no idea where we’ll be in the next five years, technology-wise. But telling the truth is very important and using your life experiences in a story, telling what you see — that remains important.”
Steiner got things going on Monday with old pal Larry King, who sat down for a conversation. Alongside various faculty members, other guest participants include recently retired Fox Sports executive Scott Ackerson, Cincinnati Reds play-by-play announcer Jim Kelch and author and ESPN columnist Molly Knight. The symposium runs through Thursday.
King, who received an honorary degree from Bradley in 2009, says he plans to start a scholarship at the university. King was also on campus in January when the Steiner School was officially announced. Maybe next year, Steiner can get his Dodgers broadcast colleague Vin Scully to participate, at the close of what will have been the legendary journalist’s final year in the booth.