‘Brand X’ Celebrates Its Birthday

“Brand X,” the weekly alternative paper from the L.A. Times, celebrates the one year anniversary of its first issue today. The paper, under editor Deb Vankin’s lead, has developed into a kind of local version of Good Magazine — with a focus on eco-friendly stories and sustainability, in addition to the staple arts and entertainment coverage.

Vankin commemorates the occasion and announces a redesign of the paper’s blog:

We’ve tried to reflect the zeitgeist of life on the cutting edge in Los Angeles, bringing readers next-generation ideas on lifestyle, technology, entertainment, food, events, volunteering, style and the environment. Readers have taken to our progressive, Webby approach; our lively, informed voice; dynamic, clean design; and forward-thinking tech and culture coverage. Our street boxes empty quickly; our web traffic has quadrupled since our launch.

And now comes an encore in the form of a redesigned blog. In addition to our daily commentary online, readers will be able to enjoy viral videos and photo galleries on our site and more easily access stories from the current print issue. Interested in the next movements in social networking, grassroots activism, alternative energy, green-collar jobs, DIY mixology, steampunk in video games, breakthroughs in science, art and technology? Check us out. Tabs across the top of the site will take you deeper into the worlds we cover: Tech, Eco, Do-Good, DIY, Eat/Drink, Music, Screen and Arts. There are also comprehensive event listings online that elaborate on the selective “hit-list” of the week’s very best events on our Agenda page in print.

Cheers. Here’s to many more.