Brandify Acquires Street Fight

Terms are not being disclosed

Headshot of Richard Horgan

One of the first ways Street Fight and Brandify worked together was the monthly series “Brand Battle.” The integrated media company relied upon the sponsorship of Brandify, an Anaheim, Calif. provider of location-based digital marketing solutions, to help determine which of two pitted rivals owned the best nationwide search-engine presence.

For this ongoing series, Starbucks edged out Dunkin’ Donuts. Other brands compared on this level included Hertz and Enterprise, H&M and Forever 21 and Chase and Bank of America. Today, there is news that this partnership has progressed to a whole new level. Brandify has acquired Street Fight, founded in 2011 by Laura Rich and David Hirschman. From the announcement:

Street Fight will continue to operate the same editorially independent publication, conferences and research. The pairing will allow Street Fight to build out bigger conferences and add more editorial and research elements.

“Street Fight has played a key role in supporting the growth of local marketing technology providers through its daily newsletter, research and must-attend events,” said Manish Patel, CEO of Brandify. “We are pleased to deepen our commitment to the emerging local industry and play a role in delivering on the potential of local marketing technologies.”

This year, Street Fight is combining its annual San Francisco and New York conferences into a single event. The Street Fight Summit 2017 will take place June 12-14 at The Weylin in Brooklyn. (Paying members of Street Fight get discounted admission to such events, access to white papers and more.)

Rich, a one-time New York Times columnist and author of the 2002 Paul Allen biography The Accidental Zillionaire, has worked for Inc., Fast Company and The Industry Standard, among others. Hirschman is a former news editor at Adweek sister site Mediabistro as well as an alumn of Metro New York and Editor & Publisher.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.