Breakdown at The Blaze?

Michelle Fields' sources say yes.

It’s not looking good for The Blaze, the Glenn Beck-founded conservative media site, reports Huffington Post’s Michelle Fields. She tallies the signs of its unravelling: an editorial team whittled down to six staffers from 25, the shuttering of its New York office in June, benefit cuts.

“The few people who are still left are looking for an exit because they know The Blaze is over,” a source told Fields. “They haven’t told us straight up that they’re done with us, but all the signs point to it, and they’re not replacing people who are laid off or get out.”

The common thread cited among those with insight into the tumult is issues with senior management:

In conversations with more than half a dozen former and current employees of The Blaze, all blamed upper-level management for the site’s troubles. There have been four CEOs since 2010, and two of them left in a span of six months in 2015. Beck is currently embroiled in a lawsuit with one of those former CEOs, whom he has accused of fraud and mismanagement.

“We had everything when we started in 2010 ― a huge platform and following ― but management screwed it up with their incompetence,” one source told HuffPost. “They made so many stupid mistakes, and Glenn trusts the wrong people, who then go and hire other bad people.”

Fields also details how plans for a rethinking of the site under the title Project Phoenix, Blaze 2.0 is not exactly inspiring, as the plan, according to a source, calls for “sponsored content, community-generated content, and links to videos from Glenn Beck’s Blaze TV shows. The Blaze as we know it is dead.”

Publish date: October 5, 2016 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT