Brendan Ripp has been named Time‘s new publisher, a memo from magazine Mark Ford, president of Time Inc’s news group.
In his new role, Ripp will oversee digital ad sales for Time.com and Life.com in addition to his current duties heading sales for Time magazine.
Ford’s full memo to staff appears after the jump.
To: Time Colleagues
From: Mark Ford
RE: Brendan Ripp
I am delighted to announce the promotion of Brendan Ripp to Publisher of TIME. In addition to his current responsibilities overseeing ad sales for TIME magazine, Brendan will add digital ad sales for TIME.com and LIFE.com to his portfolio.
Building on the successes of the recent iPad app launch and the debut of TIME’s Health Check-Up franchise, the formal integration of print and digital ad sales will help our combined sales force respond faster and better to the changing print, digital, mobile and event needs of our clients; and will help TIME maintain our strong leadership position in the category.
Since Brendan assumed his previous VP Sales role last year, TIME’s share of market has increased while growing both the Person of the Year and TIME 100 annuity programs.
The TIME.com sales team has done a terrific job building a profitable and robust franchise. TIME.com had 9.8 million visitors last month. And in the one year since the launch of LIFE.com, the site has reached 3.4 million uniques, launched a successful mobile app with nearly 200,000 downloads and has a new ecommerce partner to be announced shortly.
I believe Brendan’s new role and the closer collaboration between print and digital will help take all of our ad sales efforts to even greater heights.