The two parties said the partnership will allow users to create and build a centralized wedding-gift registry and add items from any store in the world, as well as product images.
MyRegistry.com will also feature 100 of its most popular products within Brides.com’s registry gallery, and brides-to-be can place an “Add to My Registry” button on their Internet browser bars, letting them add any product from any Website to their wedding gift lists.
Brides.com publisher Jennifer Cole said:
Registering can be a complex process for both engaged couples and guests. MyRegistry.com significantly simplifies the process by offering virtually every store in a single registry. It’s exactly the kind of service that our community of brides-to-be is seeking during the hectic process of wedding planning, and we’re thrilled to offer them such a flexible solution.
And MyRegistry.com founder and CEO Oded Berkowitz added:
The partnership between Brides.com and MyRegistry is the perfect fit. We are offering Brides.com users all of the tools needed to create the ultimate gift registry, to add items from all their favorite stores, as well as allowing brides to add products directly from Brides.com—whether from image gallery slides shows, blog postings or ads—straight into their registry.