And the great European carousel of fashion designers spins on! Joining Giles Deacon (Ungaro), Sarah Burton (Alexander McQueen), Christophe Lemaire (Hermes), and Joanna Sykes (Aquascutum) on the new hires list is designer Alessandro Dell’Acqua, who Brioni has brought on to serve as creative director of its women’s line. Dell’Acqua parted ways with his namesake label last summer, when he couldn’t make it work with Cherry Grove, the company that acquired the brand and its trademarks in 2003. Earlier this year, he launched No. 21, a womenswear collection (named for his lucky number) that earned strong reviews at its Milan debut. The Brioni appointment is part of the Penne, Italy-based company’s plan to strengthen its womenswear collection, which currently represents only about 10% of total sales. “I believe our partnership with Alessandro will allow us to achieve our objectives and help to make the Brioni woman a style icon in the fame market,” Brioni president and CEO Andrea Perrone, told British Vogue. We’re not sure what the fame market is, but it probably involves cashmere suits in dusky neutrals—or musically-inclined high school students in luxe leg warmers.
Publish date: May 31, 2010 https://dev.adweek.com/digital/brioni-taps-alessandro-dellacqua/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT