Today Buddy Media announced several improvements to the dashboard of its Page management tool called the Buddy Media Platform. Admins now have access to analytics on the average stream activity per hour, and links to Pages and tabs, more sorting options for tab applications, and comparisons of engagement between different date ranges. A new data storage architecture and navigation interface will allow clients to analyze and respond to performance changes more quickly.
The additions indicate that Buddy Media’s clients, some of the world’s biggest brands, are looking to increasingly focus on a data-driven approach to content publishing.
The most innovative improvement is the ability to see average stream activity per post. This will help Buddy Media clients determine the optimal times to post updates. Buddy Media recently released a report with insights as to when different categories of Pages should post updates to receive the most Likes and comments. Now its clients will be able to draw their own conclusions.
Clients can view the percentage growth of engagement on certain kinds of content types. Analytics on links to an admin’s Pages or Page tab apps are now aggregated into the home page dashboard. There also new display options for analytics on third-party tab applications, Facebook’s native tab apps such as the wall, and sapplets — Buddy Media’s own suite of tab apps.
To assist admins who manage multiple Pages to see data from all clients side-by-side via the “all clients” drop-down menu. This will be especially useful for admins of brands that operate multiple local Pages for a single brand, or that have created Pages for each of their pieces of intellectual property. For those using a team to manage a Page or set of Pages, the new “Platform Activity” feature shows admins what other team members are working on.
With brands seeking to show measurable return on their social media investment, Buddy Media is trying to position itself as the Page management tool with the deepest analytics.