Builder Homesite Buying BeJane

The mystery buyer of women’s-targeted home-improvement social network BeJane is no longer a mystery, as paidContent reported that Austin, Texas-based national homebuilder-listing company Builder Homesite acquired BeJane.

BHI was formed in 2000 as a consortium of 36 of the nation’s largest homebuilders, according to paidContent, and it recently teamed up with David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 20, 2009 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT