Builder Homesite Buying BeJane

The mystery buyer of women’s-targeted home-improvement social network BeJane is no longer a mystery, as paidContent reported that Austin, Texas-based national homebuilder-listing company Builder Homesite acquired BeJane.

BHI was formed in 2000 as a consortium of 36 of the nation’s largest homebuilders, according to paidContent, and it recently teamed up with Move.com.


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
Publish date: October 20, 2009 https://dev.adweek.com/digital/builder-homesite-buying-bejane/ © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT
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