Burger King Teams Up With TikTok on Whopper Dance Challenge

Customers must imitate creators’ moves to get sandwiches for $1

The dancing will continue through June 28 - Credit by Burger King/TikTok
Headshot of David Cohen

If you want a Whopper for $1, you’ll have to dance for it.

Burger King teamed up with TikTok on the Whopper Dance Challenge, which will run through June 28.

TikTok creators Nathan Davis Jr., Loren Gray and Avani Gregg posted dance tutorial videos on their personal TikTok pages, demonstrating moves that represent Whopper sandwich combinations that users can incorporate into their orders.

To receive the sandwich for $1 via the Burger King application, people must follow Burger King on TikTok and post their dance video to the platform using the specialized Burger King soundtrack and the #WhopperDance hashtag.

After doing so, they will receive a direct message on TikTok containing a unique code that can be redeemed on the Burger King app for the $1 Whopper.

Patrons can pick up their order at Burger King or place a delivery order ($10 minimum).

Burger King director, media and social channels Jorge Luiz R. Oliveira said in a statement, “We are investing in our digital channels and are always looking for innovative ways to engage with guests. The Burger King North America team is constantly pushing into new territories, and Whopper Dance on TikTok is one of these ideas.”

CREDITS:

Burger King North America

President: Chris Finazzo

Heads of marketing, North America: Marcelo Pascoa, Renato Rossi

Director, media and social channels: Jorge Luiz R. Oliveira

Social media digital marketing: Flavia Guetter

Director of marketing communications: Rogelio Magana

Manager, advertising: Rachel Williams

Senior analyst, media: Rebecca Richardson

Senior manager, app: Savar Sareen

Manager, mobile app: Preston Nix

Senior analyst, content management: Nicole Assor

Analyst, content management: Elizabeth Bugbey

Head of marketing field: Maria Posada

Lead, training platform: Augusta Staknevicius

Burger King Global

Marketing officer and global chief: Fernando Machado

Head of global marketing: Diego Suarez

MullenLowe

Executive creative directors: Tim Vaccarino, Dave Weist

Senior vice president, creative director: Enrique Camacho

Associate creative director: Cody Dummer

Senior art director: Axel Tagg

Art director: Lex Cabrera

Senior vp, executive director of integrated production: Lisa Setten

Senior vp, executive producer: Zeke Bowman

Senior digital producer: Chris Badders

Content producer: Maurice Loach

Animator/editor: Drew Russell

Senior vp, group strategy director: Mike Cassell

Social content writer: Arielle Mulgrew

Community managers: Morgan Playle, Thomas Nitti

Vp, business affairs manager: Maria Rougvie

Project management supervisor: Nicole Capone

Account director: Alison Whisenant

Account executive: Caroline Bailey

Senior analyst, behavioral sciences: Maggie Carpenter

Senior digital imaging artist: Alex Abdalian

Group leader, layout: Nick Minieri

Layout artist: Erinn Scammon

Original music: Jingle Punks

Horizon Media

Director, digital strategy: Brian Zai

Blue Hour Studios

Director, influencer strategy: Ben Soffer

Supervisor, influencer strategy: Rafe Oakes

Assistant strategist, influencer strategy: Jacqueline Smith

Associate director, consumer engagement: Joe Baker

Senior strategist, consumer engagement: Maria Georgiou

Senior creative strategist: Leah Cooperman

Community management: Encore Worldwide, NeoReach


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.