Buy Jewelry From Ivanka Trump, Get Her Husband’s Newspaper Free

The New York Observer (motto: “Nothing Sacred but the Truth”) is definitely getting more aggressive about capturing readers. Yesterday we learned that it had instituted a bonus pool for writers who get the most page views, comments, etc. And now this: Buyers of Ivanka Trump jewelry (motto: “The time has come to Rock Tradition”) get a six-month subscription with their purchase. Trump is married to Observer publisher Jared Kushner. It’s always heartwarming when young couples unveil a product tie-in after tying the knot.

(Gawker via Guardian)

Publish date: May 5, 2010 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT