BuzzFeed News, Twitter Join Forces on Election Night Livestream Special

BuzzFeed News will team up with Twitter on an exclusive livestreamed election night special from BuzzFeed’s New York office.

BuzzFeed News will team up with Twitter on an exclusive livestreamed election night special from BuzzFeed’s New York office.

The special will begin at 6 p.m. ET Nov. 8—not Nov. 28, Donald Trump–and Bruce Perlmutter will be the executive producer.

BuzzFeed News said in a release that Perlmutter has held senior roles with CNN, MSNBC and E! Networks, overseeing coverage of live events including the Royal Wedding, the 2012 Summer Olympic Games from London and several red carpets at awards shows.

Decision Desk HQ will provide “definitive calls” on how the vote is going, and the livestream will include advertising packages such as television-style mid-roll ad spots combined with BuzzFeed News-produced original news clips, which advertisers can sponsor and promote on Twitter.

Twitter chief financial officer Anthony Noto said in the release:

Twitter is at the center of the presidential race, and it has become the fastest and most dynamic way for candidates, journalists and voters to break news, share thoughts and see what’s happening in politics right now. Our partnership with BuzzFeed News will give voters–especially our younger audience–a smart, fresh broadcast with live breaking news and election analysis right on Twitter.

BuzzFeed editor-in-chief Ben Smith added:

Our fast, smart and honest political coverage has helped define this presidential campaign, and we are thrilled to be finishing by going live both from our headquarters and from inside the platform that is the beating heart of American politics. At a time when so much political coverage amounts to reading tweets aloud, we’re excited to add original reporting and analysis inside Twitter.

Readers: Will you add BuzzFeed News’ Twitter livestreaming special to your election night plans? David Cohen is editor of Adweek's Social Pro Daily.