Cage-Free Eggs Probably Won’t Get McDonald’s Out of the Doghouse

Is the press lovin' this?

Since the release of a great documentary by Morgan Spurlock, McDonald’s and its formerly super-sized menu have played the role of prime suspect in the fattening of America. In fact, according to the World Health Organization, more than 1.9 billion adults are currently overweight. Of these, over 600 million were obese.

That’s an ess-ton of Egg McMuffins.

The home of the clown and Golden Arches knows its food isn’t really for the more svelte among us, so they have attempted to lower calorie counts by removing sugar and even selling salad. However, this latest news is where they hope to win reprieve from the familiar circle of hate in the media.

Super_Size_MeAccording to The New York Times, McDonald’s is going cage-free. 

The company uses some two billion shell and liquid eggs annually, or a little more than 4 percent of the 43.56 billion eggs produced in the United States last year. With the national announcement last week of plans to sell some breakfast items all day long, the company expects to buy even more eggs.

Now, before you get happy and rationalize your secret trips to Mickey D’s, chickens are getting out of the cage by 2025. So, there’s that.

With less than 10 percent of the nation’s laying hens housed as “cage free,” it could take McDonald’s as long as 10 years to reach its goal of having 100 percent come from hens in what are known as “aviary systems.” Those allow chickens to move freely up and down tiers and among nesting areas inside barns.

Amidst closing stores and plummeting sales, can McDonald’s wait a decade for the headlines to turn in its favor? It’s no secret that eating there isn’t the healthiest experience in the world, but such is Ronald’s gamble.

Only time will tell if the headlines will change. And in the drive-thru world of microwavable gratification known as PR, that’s not what we could call the catbird seat.

Publish date: September 11, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT