Data company Parse.ly reviewed the analytics it regularly tracks for 350 publisher clients—including Condé Nast Digital, The Atlantic, Reuters and Mashable—to compare who had the bigger buzz week, Caitlyn Jenner or Sepp Blatter. And, while Parse.ly's numbers don't represent the entire Internet, the stats provide an interesting glimpse into a wild few days of newsmaking.
Parse.ly looked at the 24-hour period after Jenner's now-famous Vanity Fair cover and then dug into the 24 hours after Blatter resigned in disgrace as the president of FIFA, soccer's global governing body. Jenner's news hit on June 1, while Blatter's moment came a day later.
The New York-based company mined its Web publisher network for stories with headlines including "Caitlyn Jenner" or "Bruce Jenner," and here's what it found:
- 2,066 headlines
- 22.7 million page views
- 16.8 million visitors
- 25 percent of the visitors to Parse.ly network saw an article about Jenner
Even though it was a huge news story in its own right, Blatter's plight didn't come close to matching the hubbub—although, the number of headlines is eye-opening:
- 1,404 headlines with either "Sepp Blatter" or "FIFA" in the title
- 3.7 million page views
- 2 million visitors
The Jenner narrative was read more than six times as often as stories about the Blatter fiasco.
So, there you have it—Jenner beats yet another president when it comes breaking the Internet.