California Academy of Sciences Uses Lenses to Take Snapchat Users on Expedition Reef

AR animations of creatures of the coral come to smartphones

The California Academy of Sciences' Green Sea Turtle Snapchat lens California Academy of Sciences/Snapchat

The California Academy of Sciences is dropping some science on Snapchat users in the form of a new set of lenses.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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