Can Mike Bloomberg Really Take on the NRA?

Former New York mayor Michael Bloomberg has a lot of money and he’s very passionate about gun control.

This is nothing new.

His advocacy group Everytown for Gun Safety is, however–and this week the group launched its first campaign:

It’s a powerful PSA, though the fact that comments on the YouTube clip have been disabled hints at the considerable communications challenges ahead.

For example, a gun rights advocate already claimed the Facebook page Bloomberg’s group presumably would have used. $50 million dollars is a lot of money, but we question how effective the former mayor himself could be as spokesperson/advocate given the fact that his (bad) reputation among a certain stripe of gun owners is already well-established.

Also: let’s hope Bloomberg doesn’t intend to deal directly with the local press in all those towns he wants to reach–especially if he’s going to give quotes like this one:

“I am telling you if there is a God, when I get to heaven I’m not stopping to be interviewed. I am heading straight in. I have earned my place in heaven. It’s not even close.”

Not sure how well that will go over in the heartland

We do not envy the people tasked with promoting Bloomberg’s initiative among voters and lawmakers. It’s an uphill battle–and the hill is very steep.

On a side note, we’d like to mention how closely the PSA resembles this one from ad agency Grey New York, which we covered last week for our sister site AgencySpy:

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.
Publish date: April 17, 2014 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT