Carmelo Anthony Travels to Cuba for Vice Sports

Episode 1 of Stay Melo is live.

Think of The Clubhouse as Vice’s answer to Derek Jeter’s The Players’ Tribune.

Per a report by Sydney Ember, New York Knicks star Carmelo Anthony is on board with the Vice Sports channel as a founding partner. Also providing content for The Clubhouse – Patriots star Rob Gronkowski. From the New York Times item:

Anthony will look at sports cultures around the world in his series Stay Melo. In the first episode, Anthony goes to Cuba to examine the country’s rising interest in soccer. (Anthony recently became the owner of a team in Puerto Rico that will play in the North American Soccer League next year.) In another, he visits Baltimore, his hometown, to explore the intersection of sports and social issues.

Vice Sports, launched at the beginning of summer with mainline sponsorship from Draft Kings, is expanding to five additional countries by year’s end to go along with the current territories of Canada, Mexico, Britain, Germany and Spain. Said Anthony, who at one point in the video above giddily visits a Cuban cigar emporium:

“I’ve been a fan of Vice for a long time. Their ability to find incredible stories and tell them in the most captivating way is inspiring.”

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: September 1, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT