CBS Cuts Ties With Source of False Steve Jobs Death Tweet

Shira Lazar, 'What's Trending' removed from

Headshot of Emma Bazilian

Remember last week when the Twitter account of series What’s Trending sent out a tweet that Steve Jobs had died? And then redacted it? (And seriously freaked out some of us?) Well, CBS isn’t pleased and is now trying to distance itself from the situation by cutting all ties with What’s Trending and its host and producer, Shira Lazar.

According to TVNewser, CBS has officially severed ties with Lazar on Friday and even went so far as to remove all material related to Lazar and What’s Trending—which is independently produced by Disrupt Group, co-founded by Lazar—from

After first tweeting (to 11,000 followers) that there were “reports” that Jobs had died, Lazar issued an apology through the What’s Trending account: “Apologies—reports of Steve Job’s death completely unconfirmed. Live on.” Later on, she sent out another apology from her own Twitter account, saying, “On behalf of all of us at @disruptgroup, we sincerely apologize for the inaccuracy of what was tweeted earlier today. – EP/Host @WhatsTrending.”

Of course, the redaction didn’t keep the 11,000 people who follow What’s Trending from seeing the original tweet—or from perpetuating rumors that perhaps there was some truth behind the report.

@adweekemma Emma Bazilian is Adweek's features editor.
Publish date: September 12, 2011 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT