CBS Sports March Madness App Wins Sports Emmy

CBS Sports Mobile got a nod from the Annual Sports Emmy Awards earlier this week when their “CBS Sports NCAA March Madness on Demand” app for the iPhone won for “Outstanding New Approaches, Sports Event Coverage.”

Last year’s version of the app (which this year’s Emmys were recognizing) was the first app to live-stream a major sporting event. Produced in conjunction with, CBS Sports, and the NCAA, it also featured an interactive tournament bracket that updated in real-time.

The app reached number one on both the paid app and paid sports app lists in the iTunes store. The 2010 version of the app similarly topped the paid charts.