The folks behind Social Bet have announced the release of Challenged, a platform designed to serve as a home for social challenges, such as the ALS Ice Bucket Challenge. The app looks to connect brands, charities, social media influencers and other users by offering all varieties of challenges to users in a single place, encouraging communication among the community and greater interaction between users and brands.
As users browse challenges, they’re encouraged to upload video clips documenting their participation. These can be shared, liked or commented on by the community. In addition to participating in established challenges, users can create their own for challenging their peers.
At launch, the app includes a variety of challenges, including a $20,000 challenge hosted by the app’s founders. Here, users can submit a video sharing how they’d spend $20,000 in a day, with the most creative entrant receiving the cash prize to make their ideas a reality.
Multiple third-parties are also participating in the app’s launch. For instance, Walgreens’ Summer Beauty Challenge asks users to share their best summer beauty tips using specific beauty products exclusive to the chain. The winner will receive a prize package of beauty products.
Elsewhere, HotelTonight has created a Spontaneous Moments challenge, offering $10,000 in hotel credit to the entrants sharing their most spontaneous moments. In this challenge, winners will be determined by the Challenged community.
In a statement, Jason Neubauer, CEO of Challenged, commented on the app:
In acting as “people talking to people” rather than “marketers talking to consumers,” brands can engage in a two-way dialogue that is innately real and emotional. By focusing on emotional stories and high-quality, inventive production, a brand has a real opportunity to establish a unique and memorable social presence.
Challenged is available to download for free on the iTunes App Store. The app is backed by $1.2 million in seed funding.