Check Out Uber’s Brilliant Marketing Hack for LGBT Pride Month

Getting big buzz after SCOTUS' marriage equality decision

Headshot of Christopher Heine

If you have your own platform, it never hurts to use it to market your own brand.

Throughout all of June, Uber has shown its support for Pride Month with a simple-but-smart marketing hack—attaching an image of the rainbow flag, a well-known symbol of the LGBT movement, to the virtual cars on its mobile app. The move generated little buzz until today, when significantly more people started posting pictures of the Uber maps in their social media streams.

Many thought Uber started doing it in real time in reaction to the news on Friday that the Supreme Court made same-sex marriage legal in all states. But, while the small initiative actually started in the U.S. a few weeks ago, it's still worth noting. 

So, check out consumers' reactions from today and earlier this month while getting a good look at the savvy marketing tactic:

Actually, the San Francisco-based ride-hailing service did the same thing last month in the U.K.

@Chris_Heine Christopher Heine is a New York-based editor and writer.
Publish date: June 26, 2015 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT