Chevy Created the First All-Emoji Press Release and Norm MacDonald ‘Translated’

What, no emoticons? :(

…or so they claim.

First, the company released a GIF teaser of sorts yesterday.

Then came the full press release, complete with a very extensive emoji message:

Microsoft Word - 0828-Chevrolet-Cruze-3-Million.docx

Comedian Norm McDonald then “translated” the message this afternoon…we think:

How accurate was he? We have no idea. It’s a freaking car.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.