China Lands on the Moon, Immediately Takes a Selfie

Does this lunar soil match my outfit?

Landing on the moon is definitely a big deal; no “kind of” involved. So of course it didn’t surprise us to learn that China eagerly broadcast its lunar arrival via all available channels last night.

The country’s rover/lander duo touched down on the moon’s surface and quickly broadcast selfies of one another to the world at large as President Xi Jinping looked on. It seemed like a smooth operation; the rover simply had to turn around first to make sure everyone could see its bright red flag pin.

Check out the lander after the jump.

As Chinese vice premier Ma Kai put it, “This shows China is dedicated to the peaceful uses of space”. Both machines look pretty fit, though we do wonder when we’ll get the high-res images.

On a side note, working with state-owned media outlets must be a breeze.


@PatrickCoffee Patrick Coffee is a senior editor for Adweek.