Chipotle, Karamo Set a Pride Month ‘Lunch & Listen’ on TikTok

The restaurant chain is also donating to the Center for Black Equity

TikTok creators will join Karamo in a discussion about their experiences as prominent voices in the LGBTQ+ community - Credit by Chipotle
Headshot of David Cohen

Chipotle is teaming up with activist, television personality and Chipotle superfan Karamo on a Pride Month “Lunch & Listen” session on the fast-casual restaurant chain’s official TikTok channel.

The event is set for Friday, June 26 at 2 p.m. ET, and TikTok creators Isabella Avila, Eva Gutowski and Collins O. will join Karamo in a discussion about their experiences as prominent voices in the LGBTQ+ community.

Chipotle will donate $1 for every viewer, up to $50,000, to the Center for Black Equity, which helps connect members of the Black LGBTQ+ community with information and resources to educate, engage and empower their fight for equity and access.

The restaurant chain will also feed viewers of the event, giving away up to 10,000 free burrito codes throughout the livestream.

Chipotle chief marketing officer Chris Brandt said in a statement, “We wanted to transform our TikTok platform into a resource that both celebrates and educates people about Pride. Authenticity and inclusion are values that guide much of our decision making as a purpose-driven organization.”

The company is also running its “Love What Makes You Real” campaign on Instagram and Twitter, in which employees share their individual stories of hope, courage and connection.

Chipotle

Team members were selected to participate in Love What Makes You Real by Chipotle’s P.R.I.D.E. (People Respecting Inclusivity, Diversity and Education) employee resource group, which represents and supports the LGBTQ+ community.

Andrew Harris, general manager of the chain’s location in Aurora, Colo., said in a statement, “The environment you’re surrounded by often dictates your comfort and openness with sharing who you really are. I’ve never worried about how I identified at Chipotle, or about my transgender career path. I know that I have just as fair an option to succeed as anybody else.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.