The fast-casual restaurant chain is running its TikTok Timeout campaign to promote Free Delivery Sundays in February on all orders of between $10 and $200 placed via its application or website on Sundays through Feb. 23.
During each commercial break after a team calls timeout, TikTok stars will create content to go along with “Yummy” by Justin Bieber.
UPDATED: Chipotle said the campaign reached a combined audience of over 95 million, generating more than 2.5 million engagements. It didn’t hurt that Bieber tweeted and posted two Instagram Stories just prior to kickoff.
Chipotle chief marketing officer Chris Brandt said in a release, “The second screen is essential to the modern-day football viewing experience for Generation Z. TikTok Timeout allows us to show up where our target audience is and optimize the entertainment value of the evening by delivering them fresh content featuring their favorite creators.”