Christie’s Offers Up Some Major Ring Bling

The Christie’s catalog descriptor really does not do this December 10 item justice. CAPS notwitstanding. Sale 2752-Lot 496 is much more than “A DIAMOND RING.” Think more along the lines of “Rich Guy BFF.”

The fluctuating suggested price range for this massive 52.58 karat Golconda diamond is currently set at $9.5 to $12.5 million. While we’re no Christie’s browsing experts, it does seem as if the Web side of the operation could use a better photo stylist. Seriously, does that picture on the right look in any way like something that would make a point-one-percenter start polishing their numbered paddle?

Maybe Jay Z (hyphen-free since this past July) can do some early Beyonce Christmas shopping. Or perhaps one of these guys can grab the ring for their Significant Other’s stocking.

In all likelihood, next week’s winning bidder will choose to remain anonymous. Still, whoever that person turns out to be, they  will be giving auction site Rockefeller Plaza some gleaming temporary new meaning.

@hollywoodspin Richard Horgan is co-editor of Fishbowl.
Publish date: December 3, 2013 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT